Discover East Aurora, NY — A Timeless Treasure Just 40 Minutes from Niagara Falls

Explore Art, Ice Cream, Movie Magic & America’s Most Charming Main Street

Looking for the perfect day trip from Niagara Falls? Head to East Aurora, New York—a vibrant small town where history, art, and small-town charm collide. Just 40 minutes away, it’s a place so picturesque that Hallmark movies are filmed here.

🎨 Michelangelo, Elbert Hubbard & the Roycroft Legacy

In the green space near East Aurora Middle School—a school that looks like it stepped out of a Wes Anderson film—you’ll find two remarkable statues:

🗿 A bronze statue of Michelangelo, erected in 1909 by Roycroft founder Elbert Hubbard, stands in honor of Renaissance genius.

🧠 Just across from it, a statue of Hubbard himself, gazing at his hero. It’s a poetic and deeply American tribute to art, craft, and vision.

Nearby, visit the historic Roycroft Campus, birthplace of the American Arts and Crafts movement, where Hubbard’s radical ideas took form in architecture, design, and community.

🛍️ Vidler’s 5 & 10: An American Icon

Step into Vidler’s, one of the oldest and largest five-and-dime stores in the country. With more than 75,000 quirky, nostalgic, and surprising items, this multi-building wonderland feels like stepping into a movie—and maybe a time machine, too.

🍿 Vintage Movie Magic

Catch a film at the Aurora Theatre, a beautifully preserved, old-fashioned movie house still in operation. Pair it with popcorn and a walk down East Aurora’s storybook streets for a truly timeless evening.

🍦 Main Street: Alive with Local Flavor

East Aurora’s Main Street isn’t just charming—it’s thriving. Enjoy hand-scooped ice cream, small-batch coffee, artisan gifts, and farm-to-table meals. Stop at The Griffon for a bite and a brew, and take in storefronts filled with businesses that actually produce value.

🧸 Home of Fisher-Price Toys

Visit the headquarters of Fisher-Price, one of the most beloved toy companies in the world—still based right here in East Aurora. The spirit of creativity and imagination lives on in every corner of this town.

🌳 Mornings That Feel Like a Painting

Get here early and you’ll see it: light streaming through hundred-year-old trees, neighbors strolling through flower-filled parks, and homes with carefully tended gardens and sculptures.

It’s a place where people wave hello—and you can’t rave enough about it.

🎬 This Is a Movie Set — Literally

From the symmetrical schoolhouse to the vintage theater, Hallmark films are actually filmed here—and you’ll feel like you’ve stepped right into one.

🚐 Take the Trip with Go Niagara Tours

Don’t miss your chance to explore one of the most beautiful, artistic, and vibrant towns in America—just a short ride from Niagara Falls.

📍 Only 40 minutes from the Falls

📞 Call now to reserve your tour!